Personal Care Appliances in Austria - New Market Report

Sales of personal care appliances continue to benefit from the increasing interest of Austrian consumers in maintaining an impeccable personal appearance, which industry experts are observing among both the female and male population. This stronger focus on beauty and personal care is particularly pronounced among the younger urban population of Austria, with consumers aged between 25 and 45 the main target group for most of the innovations in the category.

Competitive Landscape

Sales of personal care appliances in Austria are dominated by three large multinational players, which together accounted for 59% of total volume sales in 2015. Philips Austria GmbH remains the clear leader in the category, offering a broad range of personal care appliances including hair care appliances, oral care appliances and body shavers. Philips is renowned for supplying technologically advanced, high-quality personal care appliances. Thanks to the launch of a number of new products with value-added features such as its ActiveCare and ProCare ranges of gentle hair care appliances, Philips registered positive growth in its volume share in 2015, further consolidating its leading position in the category.

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Industry Prospects

During the forecast period, sales of personal care appliances are expected to continue benefiting from the changing general attitude towards personal grooming among the Austrian population. Concerns for a youthful and clean personal appearance are expected to grow stronger, particularly in urban areas, where longer working hours and busier consumer lifestyles are set to drive demand for more convenient consumer appliances which can help to save time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Austria?

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