Now Available: Wound Care in Cameroon

The improved availability of wound care products in various different retail channels continues to promote growth in the category. Taking into consideration the high rates of self-medication in consumer healthcare in Cameroon, it comes as no surprise that Cameroonians continue to follow the same trend as concerns the treatment of small wounds. Road transportation continues to be the most commonly employed means of transportation in Cameroon and it is an unfortunate fact that motoring is a rather hazardous activity in Cameroon, especially with the penetration of motorcycles on the rise. Reckless driving still remains an issue of major concern in the country as the government redoubles its publicity campaigns aimed at promoting safer driving, especially in urban areas.

Competitive Landscape

Johnson & Johnson Inc increased its value remained leading player in wound care in 2015 as it registered a marginal increase in its value share to finish the year on 23%. Company can attributed strong position in the category to the efficacy of and consumer satisfaction with its Elastoplast brand, which is widely available in various retail channels.

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Industry Prospects

Wound care is expected to increase in value at a CAGR of 2% over the forecast period, a performance which is set to be in line with the performance recorded in the category over the review period. This is set to be mainly due to the competition the category faces from home-made alternatives and black market sales, all of which is set to have an influence over sales in the category. Volume and value growth rates in the category are expected to be considerably higher over the forecast period then they were over the review period, with this growth set to be spurred mainly by demand among the country’s rising urban population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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