Bottled Water in China - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016


Consumers have grown to take water contamination more seriously. As a result, trading up from other still bottled water and still spring bottled water to still natural mineral bottled water and carbonated natural mineral bottled water took place more obviously in 2015. From the corporate side, to respond to the trading-up need, not only companies mainly competing in soft drinks such as Nongfu Spring Co Ltd and Guangdong Jiaduobao Beverage & Food Co Ltd, but also companies competing in other fields, such as Evergrande Group and Sinopec Corp are participating in introducing natural mineral bottled water.

Competitive Landscape

Nongfu Spring Co Ltd surpassed Ting Hsin International Group to take the lead in bottled water, with an off-trade volume share of 11% in 2015. The company benefited from Ting Hsin Internationalís crisis in changing its brand name after the release of the National Standards for Packaged Drinking Water GB19298-2014. The new policy compulsorily bans companies from using unregulated names on product packaging, and Ting Hsin Internationalís Master Kong has been severely impacted. In detail, the company renamed Master Kong Natural Mineral Water to Master Kong Youyue in 2015. It also increased its unit price in 2015, while at the same time Nongfu Spring did not increase its product price. Moreover, Nongfu Springís introduction of three high-profile products and its marketing strategy of playing advertisements on television channels (revealing how the company discovered a water source in the Changbai Mountains) to educate consumers on its professionalism in bringing out the best bottled water options, turned out to be a success in upgrading its brand image in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1128063_bottled_water_china.aspx?afid=301

Industry Prospects

Bottled water is expected to grow sustainably over the forecast period, thanks to growing needs among consumers to drink healthy water instead of RTD tea and carbonates. Carbonated natural mineral bottled water will continue to witness the most dynamic growth rates because of its relatively small scale. Besides, natural mineral bottled water will continue to gain from the trading-up need among consumers who are in favour of switching from other still bottled water or still spring bottled water. New product launches will be a strong reflection of the popularity of bottled water.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Bottled Water Processing Market - Trends & Forecasts to 2019
- Global Bottled Water Market 2015-2019
- Bottled Water in France
- Bottled Water in France
- Bottled Water in Turkey

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »