Bottled Water in China - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016

Consumers have grown to take water contamination more seriously. As a result, trading up from other still bottled water and still spring bottled water to still natural mineral bottled water and carbonated natural mineral bottled water took place more obviously in 2015. From the corporate side, to respond to the trading-up need, not only companies mainly competing in soft drinks such as Nongfu Spring Co Ltd and Guangdong Jiaduobao Beverage & Food Co Ltd, but also companies competing in other fields, such as Evergrande Group and Sinopec Corp are participating in introducing natural mineral bottled water.

Competitive Landscape

Nongfu Spring Co Ltd surpassed Ting Hsin International Group to take the lead in bottled water, with an off-trade volume share of 11% in 2015. The company benefited from Ting Hsin International’s crisis in changing its brand name after the release of the National Standards for Packaged Drinking Water GB19298-2014. The new policy compulsorily bans companies from using unregulated names on product packaging, and Ting Hsin International’s Master Kong has been severely impacted. In detail, the company renamed Master Kong Natural Mineral Water to Master Kong Youyue in 2015. It also increased its unit price in 2015, while at the same time Nongfu Spring did not increase its product price. Moreover, Nongfu Spring’s introduction of three high-profile products and its marketing strategy of playing advertisements on television channels (revealing how the company discovered a water source in the Changbai Mountains) to educate consumers on its professionalism in bringing out the best bottled water options, turned out to be a success in upgrading its brand image in 2015.

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Industry Prospects

Bottled water is expected to grow sustainably over the forecast period, thanks to growing needs among consumers to drink healthy water instead of RTD tea and carbonates. Carbonated natural mineral bottled water will continue to witness the most dynamic growth rates because of its relatively small scale. Besides, natural mineral bottled water will continue to gain from the trading-up need among consumers who are in favour of switching from other still bottled water or still spring bottled water. New product launches will be a strong reflection of the popularity of bottled water.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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