Market Report, "RTD Tea in the Czech Republic", published

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016

The negative development of RTD tea continued in 2015 as the category registered declines in both off-trade and on-trade volume sales, with a 2% and 1% fall respectively in the year. Nevertheless, these declines were significantly lower than the review period averages (off-trade CAGR of -7% and on-trade CAGR of -5%).

Competitive Landscape

Coca-Cola HBC Czech Republic sro led value sales of RTD tea in 2015, accounting for an 18% share. The success of the company stems from its well-established and popular brand Nestea, which was the leading brand of RTD tea in 2015. The company has strong distribution throughout the country and through various channels, and it is active in new product development and promotional support for its brand.

Industry Prospects

Full Report Details at

The negative development of RTD tea is expected to fade away over the forecast period and the category is predicted to record a positive performance with growth of 5% in off-trade volume sales and 8% in on-trade volume sales. Besides the better economic situation and higher willingness among Czechs to spend money, sales will be driven by the health and wellness trend and product innovations, which will be in line with the latest trends and attract consumers to the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Czech Republic?
* What are the major brands in Czech Republic?
* What flavors of RTD Tea, like green tea, are the most popular in Czech Republic?
* Who is the consumer profile of RTD tea drinkers in Czech Republic?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Czech Republic?
* Are fountain sales available for RTD Tea in Czech Republic?

Reasons to Get this Report

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