Laundry Care in Switzerland - New Market Report

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016

In 2015 there were three main trends in laundry care in Switzerland. First, Swiss households were more accustomed to concentrated and liquid laundry detergents, which pushed aside powder detergents. Second, ecologically-friendly products were more appreciated by a wider group of consumers. Finally, the consumer preference for all-in-one detergents continued to rise, coupled with the ongoing decline of laundry aids and other detergents, which was also along with the trend of efficient housekeeping.

Competitive Landscape

The competitive landscape in laundry care was rather concentrated in Switzerland over the review period. The top four players, namely Migros Genossenschaftsbund, Henkel & Cie, Procter & Gamble Switzerland and Unilever Schweiz, together accounted for a 78% value share in 2015.

Industry Prospects

In the forecast period the demand for increasingly efficient and time-saving products is likely to remain strong. Specialised products launched as line extensions of popular existing brands are also likely to remain the main focus of innovation in laundry care. However, the high level of maturity and saturation in the category tends to increase the competition and place pressure on average unit prices. Therefore, value sales in laundry care are expected to remain stagnant at constant 2015 prices over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Switzerland?
* What are the major brands in Switzerland?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Laundry Care in Turkey
- Laundry Care in Japan
- Laundry Care in Russia
- Laundry Care in Ireland
- Laundry Care in Austria

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