Childrenswear in the Philippines: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016

Due to the entrance of international brands with huge stores and new store openings over the review period, competition from local and established international brands, and the expansion of international brands resulted in prices falling in 2015. Consumers are earning higher incomes and are thus capable of spending more on childrenswear items. The entrance of Uniqlo, H&M, Forever 21 and many other brands has set the bar higher for existing brands as they offer higher quality childrenswear, trendier and updated designs and reasonable to affordable prices. Consumers are enjoying the massive discounts offered by different brands and the vast range of childrenswear items available compared to in the past.

Competitive Landscape

Due to wide distribution to 40 stores across the country, Lifestyle Concepts’ Gingersnaps brand remains the top player in childrenswear. With a 9% value share in 2015, the brand continues to grow as parents seek updated children’s and maternity wear designs. However, the increasing strength of international brands challenged the prominence of Gingersnaps in 2015, pushing it to increase discount events for consumers.

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Industry Prospects

Despite a gradual decline in the birth rate in 2015, the country still has one of the highest rates in the region and 0-14 year-olds will continue to account for a large percentage of the population over the forecast period. Childrenswear is still expected to grow due to the increasing disposable incomes of consumers as economy and consumer spending is expected to remain healthy. Parents will continue to invest huge sums in their children’s needs over the forecast period and will look to take advantage of the different brands and fashion houses in the market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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