Market Report, "Childrenswear in Malaysia", published

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016

GST implementation dampened consumer spending in the first half of 2015, as consumers were uncertain about its effects. Many Malaysians reduced spending on a large range of apparel, including childrenswear. The availability of many online retailers without a physical presence in Malaysia that marketed cheaper prices of imported childrenswear from China, Hong Kong, Taiwan, and Korea also negatively affected the performance of branded childrenswear players in Malaysia.

Competitive Landscape

Anakku retains its leading position in childrenswear with a 6% value share. The Anakku brand is a household name for Malaysians due to its affordable prices. Apart from its own standalone brands store, Anakku also has consignment counters in most leading department stores including Parkson, AEON, and Metrojaya. Moreover, Anakku continued to strengthen its competitiveness by adding new retail outlet formats such as Animation World to target consumers with licensed characters such as Hello Kitty and Doraemon.

Full Report Details at

Industry Prospects

Following the decreasing birth rate in Malaysia, parents will still be willing to spend on childrenswear. However, the increasing number of internet retailers with directly imported childrenswear from China, Hong Kong, Korea, and Taiwan will result in childrenswear being highly competitive over the forecast period. Due to the reduction in subsidies, which will lead to an increase in electricity bills and groceries, consumers will be cautious about spending on childrenswear. Henceforth, sales and discount periods will remain crucial in helping to generate sales growth of childrenswear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Malaysia?
* What are the major brands in Malaysia?
* How dynamic is the growth of clothing and footwear internet sales?

About Fast Market Research

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