Home Insecticides in France: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016

Climatic conditions in 2015 were almost similar to the previous year, and represented a second consecutive year of exceptional weather conditions in spring and summer that favoured the proliferation of insects and vermin. Nationwide, temperatures were 1°C to 3°C higher than the historical average but with less rainfall. The proliferation rate was higher for flying insects, especially tiger mosquitoes and Asian wasps, but lower for crawling ones. On the whole, home insecticides benefited from these factors to record 6% value growth.

Competitive Landscape

Capturing a 64% value share in 2015, SC Johnson remained by far the dominant player in home insecticides. The company owns and markets the three most important brands in France, notably Raid (24%), Pyrel (20%) and Baygon (19%). The two other strongest challengers to SC Johnson brands were Catch by Eau Écarlate/Henkel (11%) and Kapo by Brunel (8%); other established brands are Acto and Vitomit.

Full Report Details at
- http://www.fastmr.com/prod/1127012_home_insecticides_france.aspx?afid=301

Industry Prospects

Home insecticides is likely to see volume and value CAGRs of 2% and 1% respectively over the next five years. In response to new biocidal restrictions enforced by EU and French legislation, industry players seem to be making a successful transition into ecological/safer alternatives. Besides, weather experts predict that average temperatures will tend to continue rising in France over the forecast period, thereby positively contributing to the development and presence of insects.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in France market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in France?
* What are the major brands in France?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in France?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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Contact Name: Bill Thompson
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