Bottled Water in Austria - New Market Study Published

In the first six months of 2015, the consumption of bottled water was significantly down compared to the previous year. It was then boosted by extraordinarily hot weather in July and August which helped overall bottled water to close the year with strong volume growth while the unit selling price remained stable.

Competitive Landscape

Holding a stable 35% value share, Vöslauer Mineralwasser AG remained the clear leader in bottled water in Austria in 2015. The company gained value share in both carbonated and still bottled water, but lost ground to its main competitors Coca-Cola Austria GmbH and Waldquelle GmbH in lucrative flavoured bottled water. However, thanks to its extensive advertising measures and strong innovative spirit, Vöslauer Mineralwasser AG can rely on its premium image and a loyal consumer base. The company has a particularly strong position in dynamic still bottled water which is especially popular with a young, female audience which is willing and able to buy premium products.

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Industry Prospects

Bottled water is expected to see solid overall volume growth in the forecast period that will most likely be faster than in the review period. It is expected to be the main beneficiary of a continuing health and wellness trend, as consumers will increasingly try to limit their intake of sugar and calories. Additionally, consumers are expected to keep switching from tap water to bottled water due to increasing health concerns and successful marketing by manufacturers. Unit prices will likely decline in constant terms over the forecast period, given the stiff competition between domestic bottlers and the already high share of premium brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Austria?
* What are the major brands in Austria?

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