Just Published: "Juice in Germany"

German consumers remained more oriented towards carbonates and flavoured water in 2015, with many young consumers regarding juice as old-fashioned. In 2015 juice posted a further decline in off-trade volume sales; albeit slower than that seen the previous year. Compared with the negative CAGR of 3% in the review period, the 1% decline in 2015 can be seen as an improvement, confirming manufacturers’ hope that the decline in demand for juice is becoming less steep and more manageable.

Competitive Landscape

Eckes-Granini Deutschland remained the leading player in juice in off-trade value terms in 2015. The company saw a small decline in its share in 2015, because of a tighter price policy, which resulted in fewer bargain offers. Private label continued to have a strong presence in juice in Germany in 2015, with the discounters Aldi and Lidl ranking second and third in value terms.

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Industry Prospects

Juice is expected to see a further decline in volume sales over the forecast period 2015-2020, but the performance will still be better than that seen over the review period. Over the review period the decline was exacerbated by increases in commodity prices, particularly in orange juice. The dwindling popularity of juice amongst many consumers will continue, however, because juice manufacturers lack the marketing power of other big soft drinks players, such as Coca-Cola and Red Bull.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Germany?
* What are the major brands in Germany?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Germany?

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