Newly released market study: Sportswear in Taiwan

The stressful work life and busy lifestyles of modern times can result in poor health. Some may not eat properly or regularly, usually grabbing food on the way to and from the office. A major food security issue came about in 2014, which resulted in many to consider the type of life they were leading. As a result, more Taiwanese started to exercise regularly to enhance their immune system and also to expel body waste through sweating. Exercising quickly became popular, with such practices passed to friends, family and even colleagues. Having a companion to exercise with results in a person less likely to give up on exercising. As an exercise group gets larger, others are invited to join in as a social occasion, rather than having dinner or watching a film together. Thus, the frequency of exercising increases as more take part.

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Competitive Landscape

BRS Nike Taiwan Co maintains its leadership with a 25% value share in 2015. The company continued to lead sportswear, benefiting not only from the growing trend of casual and sports footwear but also by wide distribution through a variety of channels. Nike was available through its independent stores, sports goods stores, hypermarkets, shopping centres, department stores and internet retailing.

Industry Prospects

Sportswear is expected to grow at a moderate CAGR of 4% at constant 2015 prices over the forecast period. Value growth is set to be lower than that registered over the review period. The proportion of the population engaged in exercising is set to be stable with few new entrants over the forecast period. New entrants were the main source of value growth over the review period. With a decrease in the number of new entrants, value growth is set to decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Taiwan?

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