Dishwashing in Spain - New Market Research Report

Value sales of dishwashing declined slightly in 2015. The positive macroeconomic indicators, including GDP growth of around 2%, was not strong enough to drive dishwashing sales in the way that was seen in other home care categories. Despite the better macroeconomic indicators, the unemployment rate was close to 24% according to estimates by the National Institute of Statistics (INE) in mid-2015. This meant Spaniards continued to demonstrate a conservative attitude towards spending.

Competitive Landscape

Reckitt Benckiser España SL was able to sustain its leadership in dishwashing; it accounted for 29% of value sales, generated by its range of Finish automatic dishwashing and its Coral brand in hand dishwashing. The company’s strength remains within automatic dishwashing where it accounts for 50% of the category’s value sales. The company continually boosts its product lines with strong television campaigns and innovations.

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Industry Prospects

Value sales of dishwashing in Spain are anticipated to record a 1% CAGR over the forecast period. The performance of dishwashing will be linked to the expected performance of dishwasher penetration in the country, as in this sense there is still room for growth. Two factors are set to be crucial to the growth of dishwasher penetration in the country: the recovery of the Spanish economy and the recovery of the housing market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Spain?
* What are the major brands in Spain?
* What is the dishwasher penetration rate in Spain?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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