Air Care in Bulgaria: New research report available at Fast Market Research

2015 was a very good year for air care with innovation and variety driving sales to the tune of 6% growth in current retail value sales. Highly recognisable categories such as car air fresheners saw a very positive year in 2015 due to some revamped brands and a strong push towards more effective merchandising practices. Additionally, newer air care categories which are still perceived as luxuries, such as candle and electric air fresheners, continue to grow at a similarly high pace. Air fresheners have successfully tapped into consumers’ need for home comfort and luxury at an affordable price. With consumer spending stagnating, most Bulgarian households cut back on any luxury purchases, which results in a void which air fresheners, branded and developed in a qualitative way, seem able to at least partially fill.

Competitive Landscape

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Johnson Wax Group TP remained the leading company in air care in Bulgaria in 2015 with a value share of 40% despite experiencing some stiff competition from multinational competitors. Its popular Glade brand remains the leader in the largest air care category of spray/aerosol air fresheners and ranks among the top brands in most other air care categories.

Industry Prospects

Air care sales in Bulgaria are expected to increase in value at a CAGR of 1% at constant 2015 prices over the forecast period to reach BGN35 million in 2020. The trend represents a huge slowdown from the value CAGR of 4% registered at constant 2015 prices over the review period. The slowdown will result from a combination of decreasing demand for spray/aerosol products and the timely maturation of consumer demand for the types of air care products which were still considered new and interesting in 2015, such as scented candles and electric and liquid air fresheners.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Bulgaria?

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