Market Report, "Dishwashing in Morocco", published

From: Fast Market Research, Inc.
Published: Tue Mar 22 2016

Dishwashing in Morocco recorded 9% current value growth in 2015. Growth in this category was stimulated mainly by the rising purchasing power of Moroccan households due to a government campaign to consistently increase wages and salaries which has been in operation since 2011. Furthermore, the high numbers of products on offer in the category and the growing numbers of supermarkets and hypermarkets opening in Morocco also contributed to the strong growth recorded in dishwashing during 2015.

Competitive Landscape

Full Report Details at

Hygiene Orient SA was able to maintain the leading position in the dishwashing in 2015 with a 27% value share. The popularity of the company’s Onix brand among Moroccan consumers can be attributed to its strong positioning in and wide availability through all relevant retail distribution channels. The brand is available in a wide range of fragrances and packaging sizes to meet the preferences of a wide range of consumers of all income levels. Many Onix products come in the form of a white cream, which is very effective when doing dishes by hand, especially greasy ones.

Industry Prospects

Dishwashing is expected to increase in value at a CAGR of 7% at constant 2015 prices over the forecast period. This growth is expected to be supported by the growing purchasing power of Moroccan consumers and ongoing changes in the socioeconomic structure of the country as people are leading increasingly hectic lifestyles and enjoying higher disposable incomes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Morocco?
* What are the major brands in Morocco?
* What is the dishwasher penetration rate in Morocco?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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