New Market Research Report: Carbonates in Kazakhstan

In Kazakhstan carbonates is a well-developing category in soft drinks. Strong advertising from large multinational companies and good availability at modern and traditional grocery retailers contribute to the popularity of carbonates in Kazakhstan. Carbonates have been popular drinks in Kazakhstan since people started to consume lemonade in Soviet times. Adults still prefer to drink lemonade as it reminds them of childhood. In 2015 lemonade/lime saw the fastest off-trade growth of 4% in volume terms and 14% in value terms to reach 38 million litres and KZT8 billion. Meanwhile the young generation gives more preference to cola carbonates. In 2015 off-trade volume consumption of cola carbonates reached 123 million litres, value consumption KZT15 billion. The key consumers of carbonates are children, teenagers and students who have no persistent attitude towards healthy nutrition.

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Competitive Landscape

Coca-Cola Almaty Bottlers SP was the leading company with a 41% value share in 2015. Coca-Cola Almaty Bottlers in 2015 launched a new promotion by printing Kazakh and Russian names and epithets on the packaging of Coca-Cola bottles. This marketing tool, which was dedicated to the 20th anniversary of Coca-Cola in Kazakhstan, attracted consumers. People felt excitement and enjoyed buying products with their own name or the names of people close to them. Also, the popularity and consumers’ trust are owing to many years of the company’s flawless operation.

Industry Prospects

Young people will continue to consume carbonates because the drinks have a sweet, bright taste and will be offered at an affordable price. Carbonates will be an integral part of fast food consumption, for cinema sessions and on the tables of children’s and teenagers’ birthday parties. A sufficient number of adults continuously will be loyal to lemonade/lime. Also, consumers in Kazakhstan will welcome new brands of non-cola carbonates that offer good taste and inexpensive products. In the long term consumers in Kazakhstan will bit by bit better understand the importance of healthy diets and will search for healthier carbonates options, such as low-calorie cola carbonates that have small content of sugar.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Kazakhstan market research report includes:

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