Wound Care in Malaysia - New Market Study Published

Malaysians continued to show low awareness of the importance of first aid treatment. However, improving literacy rates suggest that more and more consumers will recognise the value of keeping wound care products at home. By the end of the review period, households were more prepared for emergency care by storing products for accidents, such as cuts and burns.

Competitive Landscape

Hansaplast and Elastoplast by Beiersdorf topped wound care in Malaysia, with a combined 60% share of retail value sales. Beiersdorf continued to show an outstanding sales performance in wound care with Hansaplast and Elastoplast benefiting from an extensive distribution network. They also achieved strong brand recognition and reputations due to constant launches of products with enhanced features, such as Hansaplast Universal Water Resistance and Hansaplast Sensitive.

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Industry Prospects

Consumers in Malaysia are gradually learning the importance of first aid. The younger generation is likely to be more open to first aid preparation, including keeping a range of wound care products at home for emergency usage. Furthermore, consumers showed more sophisticated demand since the launch of specific positioned wound care products encouraged them to be more selective. For example, a new Hydrocolloid wound dressing range by Dr Check featured a new, revolutionary material, used to accelerate the healing of burns and abrasions as well as reduce pain and scarring.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Malaysia?
* What are the major brands in Malaysia?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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