Report Published: "Jeans in Hungary"

Jeans are a popular clothing item in Hungary, seen as essential by many consumers and available in several types and price ranges. Jeans are worn by people of all ages and on a variety of occasions. In 2015, retail value sales of jeans increased by 8%, which represented a slowdown from the corresponding growth of 10% recorded in 2014, in part due to the fact that Hungary saw deflation and a slightly dropping GDP growth rate. In addition, the price-sensitivity of consumers resulted in a lower growth rate in value terms. With the availability of private label apparel products and the expansion of stores selling cheap clothes, shoppers who cannot afford to buy expensive jeans are opting for good-quality products that can be purchased at reasonable rates.

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Competitive Landscape

C&A Mode Kereskedelmi remains the leading player in jeans in Hungary, with a value share of 6% in 2015. The company’s value share stagnated at 6% between 2013 and the end of the review period, following a loss of one percentage point over the first two years thereof. The company’s popularity is based on the wide selection of jeans it offers across different price ranges. H&M and Zara ranked second and third, respectively, in 2015 with each on a value share of 3%, up from 2% and 1% in 2010.

Industry Prospects

Over the forecast period, jeans are expected to remain an essential clothing item for a significant number of Hungarians. The largest players are predicted to launch new collections, in order to maintain consumer interest and boost sales. As a result of the large number of players in the categories, private label players are also expected to expand their portfolios and improve the quality of their products in order to better satisfy consumer needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Hungary?

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