Newly released market study: RTD Coffee in Vietnam

RTD coffee saw positive performances in off-trade current value and volume terms during 2015, although the rate of growth remained low, as did actual sales. The majority of Vietnamese consumers are avid coffee drinkers, and still prefer freshly brewed coffee. This thus slowed their acceptance of RTD coffee, which they perceive to be inferior in taste and quality compared with freshly brewed coffee.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

Full Report Details at
- http://www.fastmr.com/prod/1128334_rtd_coffee_vietnam.aspx?afid=301

If you're in the RTD Coffee industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in Vietnam?
* What are the major brands in Vietnam?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in Vietnam?
* Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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