New Market Research Report: Home Insecticides in Georgia

From: Fast Market Research, Inc.
Published: Thu Mar 24 2016

With the increased competition among modern grocery retailers, the chains are competing with each other not only in terms of pricing but also by enriching their product varieties. This trend noticeably affected consumer awareness in terms of new home insecticides products; the growth of small, new categories within home insecticides therefore increased.

Competitive Landscape

SC Johnson & Son (Raid) leads home insecticides in 2015 with a 38% value share. Arnest is second with a 29% value share with its three brands: Dikhlofos (13%), Armol (11%), and Picnic (5%). SC Johnson & Son and Arnest were also the two leading players in 2015. They have a long-standing presence in the category and their brands are very popular due to their promotional activities, affordable prices, and wide availability.

Industry Prospects

Tourism is expected to remain a factor that will support the growth of insecticides in Georgia. In particular, the increased number of tourists at the seaside in Georgia and various new off-road and hiking tours throughout the country will support the consumption of insecticides. As walks in the outdoors imply encountering diverse types of insects, sales of insecticides are expected to grow on a seasonal basis, especially for products that combat flies and mosquitoes, as they are the most widespread flying pests in Georgia. Small guesthouses and hotels in tourism spots in rural areas, which are growing rapidly in number, do not provide appropriate living conditions; therefore, increased usage of insecticides is anticipated in such places. The climate in Georgia is extremely diverse and this is an important factor. All over the country, there are green areas with various types of insects. There is another important factor: the priority of the government to increase the number of Hydro Power Plants (HPPs) in Georgia, which will require more dams. Dams raise the humidity in the area around them, therefore HPPs can be considered a potential trigger to increase the number of mosquitos and therefore consumption of insecticides.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares

About Fast Market Research

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