New Market Report: Home Insecticides in Costa Rica

After a 6% increase in current retail value sales, home insecticides reached CRC8 billion in 2015. The category continued to increase in segmentation, due to new entries such as Mortein by Reckitt Benckiser. There are also other varieties growing in importance such as natural products and candles. Most brands have been segmented according to specific pests or areas of the home to be used in. Most products offered are meant for cockroaches and mosquitoes.

Competitive Landscape

In 2015, SC Johnson continued to lead sales of home insecticides in Costa Rica, with a 75% value share due to the presence of its brands Raid and Baygon. These products are present in the largest product of spray/aerosols and their brand recognition is very high among key consumers. These products are largely available in the country with different formats and price tiers, making them appealing to a larger consumer base.

Industry Prospects

Home insecticides is expected to record a 2% value CAGR at constant 2015 prices to reach CRC9 billion by 2020. The competitive landscape is set to increase in dynamism due to new entrants like Mortein, which come to revitalise the category and give consumers a wider range of products from which to choose. Natural based formulations are set to increase in importance as a resulting trend from new entrants. It is also expected that new products will place a higher emphasis on fragrance, long-lasting effects and increased functionality.

Full Report Details at
- http://www.fastmr.com/prod/1127004_home_insecticides_costa_rica.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Costa Rica market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Costa Rica?
* What are the major brands in Costa Rica?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Costa Rica?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

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