Laundry Care in Norway: New research report available at Fast Market Research

Convenience was one of the most important trends in laundry care in 2015. In most families in Norway, both parents have full-time jobs and, as a result, have limited time to carry out household tasks such as doing the laundry. Because of this, most consumers are drawn to products which make these tasks more convenient and save time. This resulted in the strong growth of categories such as liquid tablet detergents which do not require the measurement of correct dosages and allow for a more straightforward task.

Competitive Landscape

Lilleborg AS was the leading company in laundry care in 2015 with 56% of retail value sales, worth NOK669 million. This strong position was driven by the fact that Lilleborg distributed or manufactured the three leading brands in laundry care – Omo, Comfort and Blenda accounted for 31%, 11% and 10% of retail value sales respectively. These brands are well established in Norway and sustain their strong positions through a combination of effective marketing, widespread distribution and product innovation.

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Industry Prospects

Washing machine possession rates are expected to continue to grow over the forecast period, and reach 93% by 2020. This means that there will be approximately an extra 171,000 washing machines in Norway by the end of the forecast period, which will be key to the growth of almost all products in laundry care. Categories in laundry care generally are mature but increased possession rates of washing machines as well as general increases in the population will ensure that growth remains solid over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Norway?
* What are the major brands in Norway?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

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