Market Report, "Home Insecticides in Macedonia", published

From: Fast Market Research, Inc.
Published: Thu Mar 24 2016

Home insecticides achieved value growth of 2% in 2015, reaching MKD28 million. Volume sales of home insecticides bounced back as a result of the prolonged hot season with scorching temperatures, creating favourable conditions for the increased presence of various insects typical for the region during this period. The average current unit price of home insecticides increased by 1% in 2015, with spray/aerosol insecticides leading in terms of average unit price growth.

Competitive Landscape

In 2015 SC Johnson & Son Inc. led home insecticides in Macedonia with a growing 60% value share thanks to the strong position of its brand Raid, which leads with a significant advantage over the rest of the competition. Atlantic Grupa dd ranked second with a declining value share of 16% in 2015 thanks to its brand Pitroid, and Bayer AG ranked third with a growing 13% value share thanks to its brand Bayer Garden.

Full Report Details at

Industry Prospects

Home insecticides is forecast to record a value CAGR of 2% at 2015 constant prices, with sales reaching MKD30 million by 2020. Mild, but stable volume demand for all home insecticides categories in combination with a moderate constant average unit price increase will be the main factors influencing growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Macedonia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Macedonia?
* What are the major brands in Macedonia?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Macedonia?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Home Insecticides in Japan
- Home Insecticides in Turkey
- Home Insecticides in Morocco
- Home Insecticides in Russia
- Home Insecticides in South Korea

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