Report Published: "Mobile Phones in the Netherlands"

From: Fast Market Research, Inc.
Published: Thu Mar 24 2016

Mobile phones remains the category which is the single biggest contributor to volume sales of consumer electronics in the Netherlands. Nevertheless, volume growth rates are slowing down in mobile phones, with slower volume growth recorded in 2015 and with the category expected to record static volume growth in 2016. This is mainly due to the ongoing decline being seen in volume sales of feature phones as increasing numbers of consumers switch to smartphones.

Competitive Landscape

Mobile phone volume sales in the Netherlands saw a change in leadership in 2015 as Apple Computer Benelux BV claimed the top spot in the category, marginally ahead of Samsung Electronics Nederland BV. Apple claimed the top spot from Microsoft Nederland BV, which inherited the leading position in the category when it acquired the Nokia brand in 2014. However, Microsoft fell to third position in 2015 due to the overall declines recorded in volume sales of feature phones, where it remains the dominant player, although the company also maintains a reasonably strong presence in smartphones. Apple and Samsung were already chasing hard on the heels of Nokia throughout the review period and 2015 marked the year that Apple overtook Nokia to claim the leading position overall in mobile phones, marginally ahead of Samsung.

Full Report Details at

Industry Prospects

As consumer demand for mobile phones is dwindling in the Netherlands, the category is expected to record negative volume growth over the forecast period, a huge slide from the strong performances recorded in the category over the review period. These decreases are set to be driven by negative growth in feature phones and the major slowdown expected in growth rates in smartphones. Feature phones, meanwhile, are expected to continue becoming less relevant as the majority of Dutch consumers are expected to purchase smartphones instead due to the major differences in functionality between these two types of mobile phones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

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You may also be interested in these related reports:

- Mobile Phones: North America (NAFTA) Industry Guide
- Mobile Phones in Spain
- Mobile Phones in the Netherlands
- Mobile Phones in Australia
- Mobile Phones in India

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