RTD Tea in South Korea: New research report available at Fast Market Research

RTD tea recorded 3% growth in 2015 in off-trade value terms. The increase was mainly led by the strong demand for burdock tea coupled with the continued popularity of Oriental raisin tea and RTD tea with mate. As growth of RTD tea slowed down over the review period, players started to emphasise key functionality by focusing on single main ingredients in order to appeal to consumers; this trend continued in 2015. Players marketed these products by highlighting their perceived physical functions – Oriental raisin is associated with curing a hangover, and mate is associated with slimming effects.

Competitive Landscape

Kwang Dong Pharm led sales in 2015 with a 32% off-trade value share. Kwang Dong Pharm has a firm position as leader of RTD tea with its strong brands, such as Kwangdong Corn Leaf Tea and Kwangdong Oriental Raisin Tea. Kwangdong Corn Leaf Tea continued to rank first in 2015 in still RTD tea. Kwangdong Oriental Raisin Tea has maintained its position in Oriental raisin tea since it pioneered these products in 2010. In 2011, the brand renewed its packaging design in order to reinforce its image of tea for males. The colour of its packaging was changed to black, which was unusual for RTD tea packaging.

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Industry Prospects

RTD tea is expected to record moderate growth in the forecast period, with an off-trade value CAGR of 3% at constant 2015 prices and an off-trade volume CAGR of 2%. Because RTD tea is prone to new trends, there is a possibility that the category may record greater increases. However, it would be difficult to expect that RTD tea will post dramatic growth as the category is going to mature.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in South Korea?
* What are the major brands in South Korea?

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