Now Available: Grocery Retailers in Morocco

From: Fast Market Research, Inc.
Published: Fri Mar 25 2016

In 2015, Morocco recorded strong expansion in supermarkets and hypermarkets all over the country, as the two leading groups, Marjane Holding and Label’Vie, were competing against each other to get more outlets in different regions, especially in second-tier cities such as Nador and Guelmim. This strategy is expected to attract both citizens of these cities and people from smaller regions nearby, since independent small grocers have a limited range of first-need products such as oil, sugar and milk, with brands being very limited.

Competitive Landscape

In 2015, retail groups saw increasing competition. Label’Vie, Marjane Holding, Ynna Holding Group and BIM Stores continued their expansion without interruption, creating strong competition and a price war amongst the four major retailers. The aggressiveness of Label’Vie and BIM Stores was the most evident. Also, Marjane Holding with its Xpress Market brand has not yet had its last word. Meanwhile, Ynna Holding Group (Aswak Assalam) simply promises to engage in hard discounting. Whilst 2015 was the most dynamic in the recent history of large retailers, grocery retailers is expected to continue to experience major changes in the coming years.

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Industry Prospects

Consumers in Morocco are expected to shift from traditional grocery retailers to modern grocery retailers in the forecast period. This phenomenon is already being seen in large cities, thanks to the already established expansion of supermarkets, hypermarkets and discounters. The sharp prices applied to products by modern grocery retailers attract a large number of middle- and low-income consumers in Morocco. This trend is expected to increase over the long term, especially as hypermarkets and supermarkets are expanding to second-tier cities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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