New market study, "Menswear in Hungary", has been published

In Hungary, retail value sales of menswear recorded an 8% increase in 2015. The growth was mainly driven by a rise in retail volume sales, as prices did not increase significantly during the year. Compared to the CAGR seen over the review period, retail volume sales growth almost doubled in 2015, following the country’s recovery from the economic downturn.

Competitive Landscape

H&M remains the leading player in menswear in Hungary, accounting for a value share of 6% in 2015. The company is a well-known and popular fashion brand in Hungary, which focuses on intensive promotions and TV campaigns, advertising its new autumn collection, amongst other things in 2015. In addition, the firm launched its online store in Hungary in the first half of 2015 to boost sales. C&A Mode Kereskedelmi Kft ranks second, in the category, with a value share of 5% in 2015. C&A benefits from its long presence in Hungary, consumer loyalty and good quality products. Tesco remains the third leading player in the category, with a value share of 5% in 2015. The company offers good value-for-money menswear, focusing on price-sensitive consumers primarily with its F&F private label, which it supports with television advertising.

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- http://www.fastmr.com/prod/1126392_menswear_hungary.aspx?afid=301

Industry Prospects

Over the forecast period, sales of menswear are expected to grow at a CAGR of 5% at constant 2015 prices compared to the CAGR of 4% witnessed over the review period. Younger generations are forecast to continue opting for more expensive branded products, while older generations and those living in smaller towns will be more interested in purchasing cheaper menswear products. Less dynamic GDP growth over the forecast period is likely to prevent menswear from seeing even more dynamic development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Hungary?

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