Home and Garden Specialist Retailers in Belgium - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Mar 25 2016

Despite the increasing competition that home and garden specialist retailers faces from the rise of internet retailing a retail distribution channel for home and garden products, home improvement and gardening stores managed to register static current value growth in 2015. This comparatively favourable performance can be attributed to two reasons: the recovery of the Belgian housing market; and the opening of new outlets by major retailers such as Gamma Belgie SA and Hubo Belgie NV. Another factor that ensured that home improvement and gardening stores avoided recording negative growth during 2015 was that consumers generally like to visit a store-based retail outlet to ask for expert advice when purchasing the types of products which are normally sold through home improvement and gardening stores, unlike the merchandise which is usually sold through homewares and home furnishing stores.

Full Report Details at
- http://www.fastmr.com/prod/1127880_home_garden_specialist.aspx?afid=301

Competitive Landscape

IKEA Belgium NV managed to increase its value share and strengthen its leadership in home and garden specialist retailers in 2015 thanks to the opening of its seventh outlet in Belgium during the year. The company continues to benefit from its effective store layout and aggressive pricing policy, which encourages other players in the channel either to maintain low prices or clearly and unambiguously reposition themselves at the higher end of the price spectrum. In order to further solidify its position, the company is expected to open a Belgian webshop at some point during the forecast period.

Industry Prospects

The Belgian housing market is expected perform positively over the forecast period and this, combined with rising disposable income levels, is expected to result in rising demand and higher expenditure on home and garden products. However, the outlook for home and garden specialist retailers is set to remain week, with sales expected to remain in gradual decline, although declines are not expected to be nearly as rapid as they were during the historic period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers

About Fast Market Research

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Contact Name: Bill Thompson
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