Sportswear is benefiting from a strong health and wellness trend in the Czech Republic, with consumers increasingly participating in exercise and sport. Participation rates increased for many forms of sport and exercise towards the end of the review period as economic confidence rose, with consumers thus better able to afford classes, team participation and gym membership. Sportswear also benefits from a wide range of sports being popular in the country, including football, tennis, swimming, hiking, kayaking, skiing and cycling. Popular forms of exercise meanwhile include Zumba, yoga and Pilates.
Competitive Landscape
Adidas is the leading player in sportswear and was the only company to have a double-digit value share in 2015 at 12%. The company benefits from strong recognition of the adidas brand, alongside its wide range of products. The company is strong in both performance and sports-inspired apparel and footwear. Within performance products, it is particularly strong in running and football, followed by tennis and golf.
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Industry Prospects
Sportswear is expected to be the strongest growth area across apparel and footwear in the forecast period, seeing 3% value CAGR at constant 2015 prices. This product area is expected to benefit not only from a rise in economic confidence in the forecast period but also from a strong health and wellness trend. Sportswear will also continue to benefit from the athleisure trend, with consumers thus increasingly opting for sports-inspired apparel and footwear on an everyday basis. This trend will meanwhile be encouraged by an ongoing shift towards casual dress codes in many workplaces.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sportswear in Czech Republic?
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Newly released market study: Sportswear in the Czech Republic
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001