New market study, "Microwaves in the United Kingdom", has been published

In 2015 sales of microwaves in the UK were boosted by an increase in consumer confidence, which came about as a result of an increase in real wages and an ongoing upturn in construction activity. The retail volume growth of 2% was higher than the growth experienced by the category in the review period overall, as a result of the improvements in general economic indicators. According to trade sources, microwaves are considered a necessity by a rising number of households, particularly in urban areas. As such, these are often included as standard in new property developments.

Competitive Landscape

Sharp Electronics (UK), with a retail volume share of 21% in 2015, retained its lead in microwaves by a significant margin. This was down from a 22% share in 2014, when the uptick in construction activity saw an increase in sales from builders, who showed a distinct preference for brands with well-established retail relationships and distribution capacities. In 2015, despite strong competition from competitors, its products continued to be well-stocked in retail, with significant promotional activity at all major retail chains in the UK.

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Industry Prospects

Over the forecast period microwaves is set to outpace the growth seen in the review period, with a retail volume CAGR of 1%. This will be driven by the overall recovery in major economic indicators in the UK, including new housing starts and real wages.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in United Kingdom?
* What are the major brands in United Kingdom?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

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