Just Published: "Vacuum Cleaners in Mexico"

An increase in sales of vacuum cleaners in Mexico is mostly being driven by the busier lifestyles of middle to high-income consumers who can afford to purchase these appliances in addition to basic refrigeration, cooking and laundry appliances. New technology has made vacuum cleaners quieter and more multi-functional. Standard and robotic vacuum cleaners continue to recruit new consumers due to their perceived advantages. One of the main benefits of vacuum cleaners is that people use them to clean not only floors but also furniture, ceilings, walls, car seats and mattresses, among other things. In 2015, vacuum cleaners recorded retail volume growth of 3% to reach sales of 1.3 million units.

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Competitive Landscape

In 2015, Koblenz Electrica SA de CV continued to lead the category with a 56% retail volume share. The company’s position can be attributed to its longstanding presence in the country, along with strong and frequent marketing campaigns. The company offers a wide range of products and prices in all distribution channels. Ranked second was Electrolux Comercial SA de CV with an 11% share through its brands Electrolux and Eureka. While Electrolux is the company’s main brand, offered in several distribution channels, Eureka is mainly sold by online retailers.

Industry Prospects

Vacuum cleaners is anticipated to post a retail volume CAGR of 3% over the forecast period to reach sales of 1.5 million units. Vacuum cleaner manufacturers will seek to continue to adapt to trends in terms of household size and floor coverings. Consumers will remain interested in new systems or alternatives to make household cleaning easier. Consumers’ hectic lifestyles mean they will demand more free time to relax and so appliances which are efficient and can help save time will be much in demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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