Just Published: "Away-From-Home Tissue and Hygiene in Lithuania"

In 2015, AFH tissue and hygiene recorded healthy gains in both value and volume sales. Growth was mainly stimulated by the growing horeca sector as the improving economy and increasing prices in eating places due to the adoption of the euro allowed companies to spend more on various tissue and hygiene products. Also, rising flows of tourists and an increasing number of companies were another two important factors which contributed to the successful performance of the category.

Competitive Landscape

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Grigiskes remained the leading player within AFH tissue in Lithuanian in 2015. Due to its longstanding presence, the company managed to established strong relationships with many clients, which ensured its stable position. Also, Grigiskes dedicates a substantial share of its budget to the improvement of its technological equipment, which enables it to supply high-quality products at reasonable prices. In 2015, the company invested in new equipment to increase its capacity. In addition, Grigiskes is a local producer, meaning there are no additional costs associated with middlemen.

Industry Prospects

Away-from-home tissue and hygiene is expected to register healthy gains over the forecast period as sales will be fuelled by people’s increasing optimism thanks to the improving economic climate and rising purchasing power. Increasing consumer spending should encourage companies to increase their expenditure on various tissue products, while the ageing population will benefit the sales of AFH incontinence, leading to a moderate growth of AFH tissue and hygiene over the projected period. The outlook for AFH products is similar to retail tissue and hygiene, with the latter expected to record the same growth rate over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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