Report Published: "Sports Drinks in Mexico"

Sports drinks managed to remain largely unaffected by price increases following the introduction of the IEPS tax. In 2014, the year the tax came into force, the category recorded off-trade volume growth of 5%, followed by a 6% gain in 2015, as health campaigns encouraged Mexicans to be active, with sports drinks increasingly consumed by those engaging in such activities. In addition, the category has managed to avoid the stigma of added sugar as a result of its perceived benefits, such as electrolytes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

Full Report Details at
- http://www.fastmr.com/prod/1128403_sports_drinks_mexico.aspx?afid=301

If you're in the Sports and Energy Drinks industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks inMexicomarket research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Drinks in Mexico?
* What are the major brands in Mexico?
* What are key new sports drinks launches and what impact impact did they have on #category#?
* Who are the key consumers of sports drinks in Mexico?
* What time of day are sports drinks most commonly consumed?
* What trends motivate people to drink sports drinks in Mexico?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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