Other Hot Drinks in Belarus - New Market Study Published

Other hot drinks comprises healthy and inexpensive products, with the area being resistant to difficult economic conditions. The main products in other hot drinks are chocolate-based flavoured powder drinks (coca), malt-based hot drinks (barley drinks) and other plant-based hot drinks (chicory). These are all healthy categories and benefit from the development of the health and wellness trend. Other hot drinks are recommended for pregnant women, people with digestive problems or people with high blood pressure, as well as figure conscious consumers, parents concerned about child obesity and diabetes, etc. These consumers perceive other hot drinks as a healthy alternative to coffee and tea.

Competitive Landscape

Nestlé led value sales in 2015, recording a value share of 38%, and also recorded the biggest increase in value share (+ three percentage points). The company’s leadership derives from its leading position in flavoured powder drinks, the dominant category, where it offers the Nesquik brand, which recorded a value share of 38% in 2015. Nesquik has been present in Belarus for many years and remains the most widely distributed and heavily promoted brand within other hot drinks. In particular, the brand benefits from strong TV advertising support, which continues even in difficult economic conditions. TV advertisements for the brand feature cartoon characters that are very popular with Belarusian children, the main consumers of Nesquik.

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Industry Prospects

Over the forecast period, other hot drinks development will be fuelled by two main trends: health and wellness and economical consumption. Products from other hot drinks areas will be seen as healthy alternatives to coffee and tea, as well as being cheaper.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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