Nappies/Diapers/Pants in Thailand - New Study Released

From: Fast Market Research, Inc.
Published: Tue Apr 05 2016

The usage rate of nappies/diapers/pants in Thailand is fairly low compared to other countries, as it is still developing. The average unit price of nappies/diapers/pants is high compared with living costs. Some children in rural areas still use traditional nappies/diapers which can be washed and reused.

Competitive Landscape

Mamy Poko by Unicharm Thailand led sales in nappies/diapers/pants in 2015, with a 54% value share. It reached Bt7.5 billion in value sales, growing by 10%. Apart from the quality of the product, effective absorption and being gentle on the baby’s skin, marketing campaigns and a good relationship with retailers for prominent shelf placement are important key factors for the success of the company. The more important point is that Mamy Poko has good product placement which is highly visible to consumers.

Full Report Details at

Industry Prospects

Marketing campaigns will remain prevalent over the forecast period for nappies/diapers/pants. When Thai consumers discuss nappies/diapers/pants, they often compare brands with one another, resulting in word-of-mouth promotion. If during a certain period, special promotions are on offer, a brand can gain more volume sales during that promotional period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Thailand?
* What are the major brands in Thailand?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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