New Study: RTD Tea in Austria

Not even a hot summer and increasing success of healthier brands were able to stop the downward trend in RTD tea consumption, while the volume drop in 2015 was still mild compared to the declining volume CAGR of the review period. However, as a result of price increases, the increasing impact of small packaging formats with higher price per litre and a slow shift towards emerging premium brands, the category experienced significant value growth.

Competitive Landscape

Rauch Fruchtsäfte GmbH & Co OG clearly led RTD tea in Austria in 2015. The company led RTD black tea since its heyday and vitalises the category regularly with its popular advertising campaigns and temporarily available special-edition flavours. It has strong brand names, and also established clear leadership in RTD green tea through its Nativa brand.

Industry Prospects

As RTD black tea already dropped to a relatively low level and RTD tea based on other tea types seems to have good potential in Austria, overall RTD tea is expected to see modest volume growth in the forecast period, turning around the negative volume CAGR from the review period. RTD tea has the potential to become a key soft drink category during the continuing trend towards health and wellness as manufacturers will increasingly market the health attributes of their products.

Full Report Details at
- http://www.fastmr.com/prod/1128335_rtd_tea_austria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Austria?
* What are the major brands in Austria?
* What flavors of RTD Tea, like green tea, are the most popular in Austria?
* Who is the consumer profile of RTD tea drinkers in Austria?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Austria?
* Are fountain sales available for RTD Tea in Austria?



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