Just Published: "Air Care in Bosnia-Herzegovina"

Considerable unit price growth in key air care formats was the strongest impression in air care during 2015. Air care had a particularly successful 2014 performance when sales were boosted in the aftermath of the May flooding, as consumers affected by the flooding looked for ways to freshen up contaminated home areas. The relatively strong unit price growth in 2015 helped keep air care value sales healthy, as volume demand decreased – fewer consumers still had to deal with the uncomfortable consequences of the flooding.

Competitive Landscape

Reckitt Benckiser Adriatic, SC Johnson Wax and Victory-2000 EOOD led air care sales in Bosnia-Herzegovina in 2015, with respective value shares of 29%, 28% and 12%. The leading duo invest the most in advertising and have the most shelf space, particularly the most premium shelf space, with key retailers. Victory-2000 focuses on car air fresheners, and was the first company to distribute to grocery retailers before traditional specialised retailers selling car-associated products, including forecourt retailers. This helped it boost the visibility of its brand Fresh Way and gain considerable category value share during the review period.

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Industry Prospects

As disposable income among consumers grows over the forecast period, more consumers will take an interest in otherwise inessential home care formats, including air care. Air care producers still have solid potential to grow their consumer base and improve consumer loyalty, as air care products are currently used ad hoc primarily.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

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