"Non-Store Retailing in Pakistan" is now available at Fast Market Research

Non-grocery specialists achieved significant volume growth in 2015 due to the improved security situation in the country. Initiation of a joint collaboration between the federal government and the army of Pakistan to tackle the security crisis resulted in decreased militant activity and fewer street crimes in the country. The execution of an operation to eliminate terrorism from the country increased the confidence of consumers and retailers to shop and trade without security concerns. An improvement in law and order supported growth of non-grocery specialists, particularly in the month of Ramadan.

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Competitive Landscape

Gul Ahmed Textile Mills led non-grocery specialists in 2015 with a 1% value share. The company is quite famous among adult consumers for its quality clothing fabric. Its state-of-the-art designed outlets attract consumers and provide them with a memorable shopping experience. The retailer also increased its number of outlets throughout the country with the support of mass-media advertisements, which led to an increase in value sales. Its clearance sales and other various kinds of sales promotions executed throughout the year attracted consumers into return purchases.

Industry Prospects

Increasing urbanisation in the country will result in greater exposure to and awareness of non-grocery products by new consumers. The trend will support growth of non-grocery specialists in the long term. Rapid urbanisation with the support of increased media coverage is likely to lead to an increase in the number of fashion-orientated and brand-conscious consumers in the country. The trend will help support increasing expenditure by households on non-grocery products and sales growth of non-grocery specialists.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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