Market Report, "Small Kitchen Appliances (Non-Cooking) in Brazil", published

From: Fast Market Research, Inc.
Published: Tue Apr 05 2016

Small kitchen appliances (non-cooking) witnessed a decline of 11% in volume sales in 2015. The retraction of the category is due mainly to the declining demand for small appliances on the whole. Small kitchen appliances (non-cooking) in Brazil is by no means a dynamic category and due to its low importance and acceptance among Brazilian consumers, there are low levels of investment in advertising and new product development in the category.

Competitive Landscape

CESD Indústria e Comércio de Eletrodomésticos remained the leading company within small kitchen appliances (non-cooking) in 2015 with an 18% volume share. Through its brand Mallory, the company offers a wide portfolio of small appliances products at affordable prices, many of which offer high levels of sophistication and technological advancement.

Industry Prospects

With the lack of innovation and investment from manufacturers likely to continue defining the category over the review period, small kitchen appliances (non-cooking) is expected to decline in volume at a CAGR of 2%. The category is set to continue facing competition from similar products which do not require electricity to function. The products categorised under small kitchen appliances (non-cooking) are not generally expected to gain significant traction over their manual rivals during the forecast period, despite their low household penetration.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Brazil?
* What are the major brands in Brazil?
* Has the recession impacted performance in small kitchen appliances insdustry?
* Are coffee mills growing in line with coffee machine consumption?

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