Incontinence in Belarus: New research report available at Fast Market Research

Incontinence remained a rather small category in Belarus in 2015, as incontinence products continued to be rather expensive for their key consumers. Low product affordability due to the low level of state pensions in Belarus was the key factor influencing category development. Another barrier to incontinence development was that the issue of incontinence remained a taboo subject in Belarus due to social embarrassment, especially amongst people living in rural areas. Many people with incontinence are unaware that they can relieve their discomfort by using specialist products. Such people often use sanitary towels or pantyliners instead.

Competitive Landscape

Torunskie Zaklady Materialow Opatrunkowych SA (TZMO), with brand Seni, led incontinence in 2015 with an impressive 80% value share. The brand Seni remains more or less the only known brand in the category, as well as benefiting from much wider availability than other brands, being present in all key distribution channels.

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Industry Prospects

Incontinence is set to decline at a marginal CAGR at constant 2015 prices over the forecast period. The main reason for the expected decline is the continuation of difficult economic conditions and an increase in the price sensitivity of key incontinence consumers – elderly Belarusians.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Belarus?
* What are the major brands in Belarus?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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