Just Published: "RTD Tea in Peru"

In 2015 RTD tea continued to grow due to the health trend that is making consumers leave carbonates and artificial juices for other, healthier categories such as bottled water, natural juices and also RTD tea.

Competitive Landscape

In 2015 the leading company in RTD tea continued to be Ajeper, accounting for a 42% retail value share. Even though the company was not the first on the market, its aggressive marketing campaigns and low prices were the keys to gaining market share.

Industry Prospects

Over the forecast period RTD tea is expected to continue its outstanding growth with a volume CAGR of 13% and a value CAGR of 14% at constant 2015 prices. Growth of the category is based on the great acceptance and preference the product has amongst Peruvian consumers and its alignment with the healthy trend.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Peru?
* What are the major brands in Peru?
* What flavors of RTD Tea, like green tea, are the most popular in Peru?
* Who is the consumer profile of RTD tea drinkers in Peru?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Peru?
* Are fountain sales available for RTD Tea in Peru?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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