New Market Research Report: Bottled Water in Tunisia

The healthy positioning of bottled water continued to benefit the performance of the category in 2015, with off-trade volume sales increasing by 9%. Carbonated bottled water recorded a good performance in 2015, growing by 6% in off-trade volume terms, as consumers shifted away from sugary carbonates towards a healthy carbonated alternative. Tunisian consumers were inclined towards healthy, natural and beneficial products. This trend, motivated by health awareness, had a direct positive impact on consumption of bottled water in 2015.

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Competitive Landscape

Société des Stations Thermales et des Eaux Minérales led bottled water in 2015 with a 15% share of off-trade value sales. Its Melliti brand is from a natural source, which positions it as extremely healthy. The company has earned a good reputation among consumers thanks to its efforts in promoting its products. Moreover, extensive distribution networks also helped it to maintain its leading position in bottled water. The company enjoys strong brand recognition due to its longstanding presence for many decades, and is considered traditional by Tunisians.

Industry Prospects

Bottled water is expected to record an 11% retail value CAGR at constant 2015 prices to reach TND973.8 million in 2020. It is expected that the category will continue its rapid growth as consumers migrate from carbonates to healthier alternatives such as bottled water. The off-trade channel is expected to have the greatest impact on bottled water over the forecast period. Due to the declining quality of tap water, more Tunisians are likely to purchase bottled water regularly in retail channels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Tunisia?
* What are the major brands in Tunisia?

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