Carbonates in Kenya - New Market Study Published

Although carbonates products have no health benefits when compared to juice or functional bottled water products, low pricing in off-trade channels and strong buyer loyalty continued to support value sales during the review period.

Competitive Landscape

A comprehensive product portfolio within carbonates by Coca-Cola East & Central Africa Division boosted its off-trade volume sales and it held an 80% volume share in 2015. This was backed by well-financed marketing schemes and promotions targeting the young population and an extensive supply distribution across the country which allows it to reach almost all parts of Kenya.

Industry Prospects

Carbonates is set to attain a CAGR of 2% in off-trade value terms at constant 2015 prices over the forecast period. Growth is expected to be backed by growing infrastructure development and the expected drop in imports which might strengthen the weak Kenya shilling against the US dollar. As a result, the main consumers of carbonates who are predominantly middle-income customers will be able to afford carbonates.

Full Report Details at
- http://www.fastmr.com/prod/1133427_carbonates_kenya.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Kenya?
* What are the major brands in Kenya?
* Who are the key consumers of carbonates in Kenya?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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