Price hikes arising from unfavourable foreign exchange rates had a particularly negative impact on demand in non-grocery specialists outlets in 2015. This was partly because non-grocery products are much less likely to be considered essential items than grocery products. Additionally, most non-grocery products sold in Uzbekistan are imported; hence their prices are especially vulnerable to currency fluctuations. However, price hikes did help to ensure that non-grocery specialists current value sales continued to grow in 2015 despite weakening demand. The performance of non-grocery specialists was further bolstered as hundreds of thousands of migrant workers returned home to Uzbekistan from Russia, where employment opportunities and wages were diminished as a result of Western economic sanctions.
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As was the case with grocery retailers, non-grocery specialists remained highly fragmented in 2015. Dori-Darmon DAK, a government-owned company, was the top player in value sales terms with an overall share of 1%. This was due to its leading position in health and beauty specialist retailers. The Dori-Darmon chain comprised 1,298 outlets, equivalent to 3% of the total number of non-grocery specialists outlets in Uzbekistan. This chain, which offers the widest range of consumer health products at competitive prices, is even present in more remote areas of the country. Nika Farm Servis MChJ was the second leading company in non-grocery specialists in 2015. Like Dori-Darmon, Nika Farm is active in health and beauty specialist retailers with its Oxy-Med chain. This chain remains popular among consumers thanks to its successful promotional campaigns.
Non-grocery specialists value sales at constant 2015 prices are expected to grow at a CAGR of 2% over the forecast period. It is expected that a number of channels will benefit from the entry of famous global brands that offer well-designed outlets, wide, up-to-date product assortments and frequent discount promotions. In particular, the entry of such brands should encourage many younger consumers to switch from shopping at open bazaars to shopping in apparel and footwear specialist retailers outlets.
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