Carbonates in Morocco: New research report available at Fast Market Research

Sales of carbonates in Morocco continue to benefit strongly from the growing numbers of young people among the country’s total population as people aged between 18 and 44 years old constituted 40% of the Moroccan population in 2015. This age group tends to embrace Western lifestyles, particularly teenagers, who account for a high proportion of people at social gatherings, sports activities and meals. In addition, high consumption is being fuelled by the strong marketing and promotional activities of the category’s leading companies, including Coca-Cola Morocco and Ste Varun Beverages Morocco, each of which conducted television and advertising campaigns and outdoor advertising campaigns focusing mainly on billboards during 2015. Finally, sales in the category were boosted in 2015 by the ongoing expansion of chained grocery retailers across the country.

Competitive Landscape

Coca-Cola Morocco remained the leader in carbonates with a 75% retail value share in 2015. The company continues to benefit from the strong consumer recognition of its internationally popular brands as well as its longstanding presence in the country and across the North Africa region. Coca-Cola’s brands have become synonymous with high quality and a cool image that many youngsters want to portray. The company also holds a very rich portfolio of products in carbonates, including some very popular brands such as Coca-Cola, Coca-Cola Zero, and Coca-Cola Light. Moreover, its distribution strategy in Morocco is well planned as it reaches even very small villages throughout the country.

Full Report Details at
- http://www.fastmr.com/prod/1128130_carbonates_morocco.aspx?afid=301

Industry Prospects

Carbonates is expected to post a 4% total volume CAGR and a 2% total value CAGR in constant 2015 terms over the forecast period. Despite mounting health awareness in the country, growth in the category is set to be driven mainly by the growing population, particular growth in the young population, who remain the primary consumers of carbonates. Falling unit prices in the category are set to limit value growth over the forecast period while boosting volume growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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