Food Preparation Appliances in Italy - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Apr 06 2016

The performance of food preparation appliances in 2015 was in line with the emerging needs and demands of Italians, largely as a result of the general reluctance of Italian consumers to buy expensive consumer appliances and the tendency to wait to make such purchases and to opt for the most economical alternatives when they do. Consumers generally wish to buy small appliances with the lowest unit price, unlike the general preference for more expensive options in major appliances.

Competitive Landscape

Groupe SEB Italia SpA and De’Longhi SpA remained the leading operators in food preparation appliances in 2015, each with a volume share of 19%. The leading position of Groupe SEB Italia in the category can be attributed to the popularity of the company’s famous brands such as Rowenta, Moulinex, Tefal and Krups. Similarly, De’Longhi offers well-known brands including Ram, Kenwood, and De’Longhi. Third place in the category 2015 was occupied by Philips, as a result of its financial power and large distribution network.

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Industry Prospects

It is expected that food preparation appliances will increase in volume at a CAGR of 2% over the forecast period, mainly due to the fact that consumers are likely to move towards home cooking, in accordance with their need to save money but also because of the inspiration of sorts provided by cooking-themed television programmes such as Master Chef.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in Italy?
* What are the major brands in Italy?
* Has there been a growth in penetration for food preparation appliances?
* What is the category share for food processors? Is this a growth opportunity market?

Reasons to Get this Report

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