Market Report, "Nappies/Diapers/Pants in Sweden", published

From: Fast Market Research, Inc.
Published: Wed Apr 06 2016

Per capita use of nappies/diapers/pants among children aged 0-36 months stood at 1,258 units in 2015. This was comparable with North America but higher than Western Europe (1,204 units per child per year in North America and 959 in Western Europe). These comparisons illustrate the developed nature of volume sales in the Swedish market and highlight the difficulty manufacturers face in growing sales beyond current levels. To address this, manufacturers are turning to the development of premium offerings to add value to sales. An example of this was the 2015 launch of Libero Touch from SCA Hygiene Products.

Competitive Landscape

SCA Hygiene Products continued to lead the category in 2015 with a value share of 56%, up marginally on 2014. SCA is a leader in terms of innovation, constantly updating its portfolio with new products. The company’s Libero brand enjoys widespread distribution and commands a loyal consumer following.

Full Report Details at

Industry Prospects

The maturity of the category means that volume sales will be supported primarily by natural increases in the population aged 0-3. Hence, manufacturers will focus on value-adding activities to grow value sales over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Sweden?
* What are the major brands in Sweden?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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