New Consumer Goods market report from Euromonitor International: "Home Insecticides in Belgium"
[ClickPress, Wed Apr 06 2016] Sales of home insecticides in Belgium are largely dependent on the weather conditions. With its temperate climate, Belgiumís insect population largely increases in the summer period and is made up of mostly flying insects. Meanwhile other periods tend to see a constant population of mostly crawling insects. The summer period in Belgium used to be spread between May and September with the hottest months being June and August. However, during the last few years of the review period, this summer period shrunk significantly, with dry and relatively warm weather lasting for only three short months in Belgium in 2015. With such conditions, it is understandable that home insecticides did not perform very well in Belgium in 2015.
The major story in home insecticides was the completed acquisition of Spotless Group SAS by Henkel AG & Co. Spotless used to be the leading manufacturer within home insecticides. The Vapona brand still holds a 46% value share within home insecticides, but Henkel is now the owner of the brand. Therefore, Henkel, which was not active in home insecticides before the acquisition, is now the leading player within home insecticides.
Full Report Details at
The performance of home insecticides in Belgium during any given year is usually strongly linked to the prevailing weather conditions. As such, its performance tends to fluctuate and it is difficult to predict with any level of accuracy. Nevertheless, at this stage, it is becoming increasingly apparent that, overall, the impact of global warming is likely to be felt in northern European countries such as Belgium, especially as far as higher numbers of flying insects are concerned. In addition to the influence of the prevailing weather conditions on both volume and value sales of home insecticides, there are two other factors which are likely to shape the performance of home insecticides over the forecast period.