Home Insecticides in Cameroon - New Market Study Published

Home insecticides benefited from growing consumer awareness of the dangers of malaria, with the government intensifying consumer education campaigns during the review period. However, these campaigns only helped to strengthen the competition from the use of treated mosquito nets which are distributed free of charge to homes with children aged five or under. As a result these nets penetrated a considerable number of homes which represented a potential market for home insecticides. Despite this negative pressure, home insecticides still performed well recording a current value growth of 7% in 2015.

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Competitive Landscape

Home insecticides is led by the domestic producer SOPICAM Cameroun which accounted for a 33% value share in 2015. This player benefits from offering trusted quality at affordable prices. With growing demand for home insecticides across all income groups, the company also pushed for a widening distribution presence at the end of the review period. It thus grew sales in line with overall home insecticides and maintained a steady value share.

Industry Prospects

The government's anti-malaria campaign is expected to continue to reach new potential consumers in the forecast period. Urbanisation is also expected to result in stronger awareness of the dangers of malaria. While the government is likely to continue to offer free mosquito nets, this is unlikely to constrain sales of home insecticides, with those acquiring free nets also likely to invest in home insecticides products due to growing concerns about malaria.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Cameroon market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Cameroon?
* What are the major brands in Cameroon?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Cameroon?

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