Jeans in the Philippines - New Market Research Report

During the review period, a number of international fast fashion brands were introduced and immediately garnered strong support from Filipino consumers who were willing to trade up to brands and join in current fashion trends. In 2015, the presence of brands like Uniqlo, H&M, Forever 21 and many others strengthened and challenged existing small and big brands. This pushed companies to invest in heavy promotional activities to improve the performance of their brands. Some of the brands that upgraded their promotional schemes in 2015 were Levi’s, Suyen Corp’s brands, Wrangler and Penshoppe.

Competitive Landscape

Levi’s continued to lead sales in 2015, recording a value share of 10%. Levi Strauss Philippines made sure that its consumers would continue to be excited in 2015 as it hired Asian superstar Vannes Wu to promote its newest collections. Targeting young Filipino consumers in search of the most fashionable jeans, Levi’s released its new collections that promise to appeal to modern Asian women with its innovative designs and fits. The brand mainly targets middle to high income consumers, the number of which is rising strongly.

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Industry Prospects

Jeans is expected to grow rapidly over the forecast period, with the area having a projected constant 2015 price value CAGR of 4% as opportunities for development are set to increase over the next five years. Filipino consumers are increasingly becoming interested in this area, with premium brands reflecting the fact that a growing number of consumers have high paying jobs – a fact which will generate greater demand over the coming years. Although young consumers are increasingly venturing into bigger investments such as condominiums and cars at a young age, jeans is likely to benefit from rising incomes as it is the most preferred area for daily mundane activities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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