Market Report, "Other Hot Drinks in India", published

From: Fast Market Research, Inc.
Published: Thu Apr 07 2016

Manufacturers continued to focus on two distinct product claims depending on the season and marketed them accordingly. Firstly physical health, the campaigns for which covered most of the year, and mental nutrition, which was the primary focus during pre-exam seasons. Players leveraged a wave of popularity of health and wellness drinks and consumers’ readiness to buy products with health-promoting benefits. In addition, the expanding range of other hot drinks products continued to give a much-needed push to the category.

Competitive Landscape

GlaxoSmithKline Consumer Healthcare Ltd continued to lead the category and accounted for 64% of retail value sales in 2015. The company continued to focus on extensions of its flagship product Horlicks, such as Horlicks Junior, Mother’s Horlicks and Women’s Horlicks. On International Women’s Day, the company launched a promotion campaign that focused on mother-daughter relationships and engaged via social media with a Twitter tag #LoveYouMaa (Love you Mom). in September 2015, the company launched its "Unlock" campaign, which focused on the importance of supplementing a child’s regular diet to fill nutrition gaps.

Full Report Details at

Industry Prospects

Other hot drinks is expected to remain dominated by chocolate-based flavoured powder drinks as the main consumers of this type of drink are children who like the chocolate taste most. With the growing popularity of healthy lifestyles, family nutrition will be of prime importance and the consumer base is expected to expand to include adults and teenagers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in India?
* What are the major brands in India?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?

About Fast Market Research

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